Who is the Franchisor?

The franchisor is the entity that grants the rights to another party, known as the franchisee, to operate a business using its brand, trademark, and business model. This relationship is characterized by the franchisor providing a framework for the franchisee, which often includes training, marketing support, and ongoing assistance in exchange for fees or a percentage of profits.

In this context, the role of the franchisor is crucial as they maintain control over the overall brand and standards while allowing franchisees to expand the business by localized management. This arrangement enables the franchisor to grow their brand’s presence and market reach without having to invest directly in each new location.