What is the primary responsibility of a franchisee in a franchise outlet?

The primary responsibility of a franchisee in a franchise outlet is managing the franchise outlet. This involves the day-to-day operations of the business, ensuring that the franchise adheres to the established standards and guidelines set by the franchisor. The franchisee is responsible for hiring staff, managing inventory, providing customer service, and maintaining the quality that the brand promises.

While designing the overall business strategy is typically the role of the franchisor, as they establish the brand and its direction, the franchisee focuses on local execution and management. Setting prices for products and services may also be influenced by the franchisor's guidelines, leaving the franchisee with limited discretion in a franchise model. Furthermore, expanding the franchise to new locations is generally a function of the franchisor, although franchisees may have opportunities to open additional outlets under certain conditions. Overall, the management of the franchise outlet is the core responsibility that includes all operational aspects to ensure successful performance within those established parameters.