What characterizes one-way communication?

One-way communication is characterized by the flow of information in a single direction, meaning that a message is sent from the sender to the receiver without the expectation of a response or feedback. This type of communication is commonly used in scenarios such as announcements, public speeches, or advertisements, where the primary intent is to convey information rather than to engage in a dialogue.

While one-way communication can involve written formats, such as emails or pamphlets, it is not limited to this mode; it can also occur in verbal formats, like speeches or lectures. The key aspect that defines it is the absence of a requirement for interaction or feedback, setting it apart from two-way communication, where both parties actively participate in the exchange of ideas.

This understanding emphasizes the importance of how messages are structured and received within varying contexts of communication, helping to distinguish between different forms of engagement in a business environment.